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But advertisers have become more cost-conscious and have learned how to reach narrowly tailored audiences on the Internet.
Now that you've created your audience, you can build your campaign normally and simply select Add tailored audiences and pick the audience you just created when you set your targeting.
[Update: Twitter has confirmed our scoop with the announcement of Tailored Audiences – its name for retargeted ads.
Twitter just announced some new capabilities in its recently launched Tailored Audiences program for ad retargeting, and it sounds like the company is enabling some pretty specific targeting.
Twitter just announced a major mobile expansion to the Tailored Audiences ad product that it unveiled at the end of 2013.
While we nailed most of the details including the launch date and how Tailored Audiences work, rather than selling retargeted ads directly to advertisers as we expected Twitter to do in continuation of the retargeting alpha program, it will sell them through partners Adara, AdRoll, BlueKai, Chango, DataXu, Dstillery, Lotame, Quantcast, ValueClick, and [x+1].].
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He never works from notes, but has instead honed an extemporaneous style that he fluidly tailors to audiences.
And they are tailored for specific audiences.
It will be followed by ads tailored to particular audiences and media, including the Internet.
Four years ago, his speeches were highly tailored to his audiences, which resulted in a lack of authenticity.
During the primary campaign, Bush's few statements about the environment have been carefully tailored to disparate audiences.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com