Now that you've created your audience, you can build your campaign normally and simply select Add tailored audiences and pick the audience you just created when you set your targeting.
[Update: Twitter has confirmed our scoop with the announcement of Tailored Audiences – its name for retargeted ads.
Twitter just announced a major mobile expansion to the Tailored Audiences ad product that it unveiled at the end of 2013.
Twitter just announced some new capabilities in its recently launched Tailored Audiences program for ad retargeting, and it sounds like the company is enabling some pretty specific targeting.
It also used Twitter's Tailored Audiences capabilities to target ads at users who had installed the app but hadn't used it recently.
In addition, we also found that combining Tailored Audiences with mobile app promotion was effective in helping us drive app re-engagements.
While we nailed most of the details including the launch date and how Tailored Audiences work, rather than selling retargeted ads directly to advertisers as we expected Twitter to do in continuation of the retargeting alpha program, it will sell them through partners Adara, AdRoll, BlueKai, Chango, DataXu, Dstillery, Lotame, Quantcast, ValueClick, and [x+1].].
Ads can hit a business' followers, people similar to those followers, broad categories of people's interests like NFL, keywords people tweet or search, the TV shows they watch (just like how TV commercials are targeted), mobile device and connection, and Tailored Audiences that let advertisers upload their own CRM data to target existing customers and leads.
Facebook will also eventually enable public personalities to tailor their audience to friends, family or co-workers.
One could say the content of a micro-influencer is more tailored to their audience, a niche, hyper-targeted audience, that supports and admires for a specific reason.
