Exact(4)
The best tailored advertisement, of course, has little payoff if no one is there to see it.
A Sponsored Story is a tailored advertisement that appears on members' Facebook pages, highlighting products a user's friends have endorsed or "liked" on the site.
Moreover, avoidance searchers could also be provided a tailored advertisement, e.g. "If you want to save money, quitting smoking now saves you the most and is the life saving alternative".
All but two [II, VIII] professional studies, but none of the parent studies, suggested that 'hard to reach' groups should be specifically targeted using tailored advertisement, as they may feel that universal service promotion approaches are not relevant to them [III, VI, IX].
Similar(56)
Specifically targeting individuals or small groups of people, with specially tailored advertisements may be the future of advertising not only on mobile devices and computers, but also in other media formats.
It can be mined by marketers to show tailored advertisements.
It could also present individually tailored advertisements, something Mr. Kunkel called the holy grail.
The recommendations include those directed at the ad networks that operate silently with app developers, tracking user behavior and deploying it to show tailored advertisements.
Consumers either pay for such services, or they accept specially tailored advertisements that ad agencies have deemed more effective than Web banners.
The F.T.C. advocated the use of a device that could be built into a browser and signal to a Web site that the user did not want to be tracked or receive tailored advertisements.
It has a billion users, but its principal stream of revenue comes not from directly selling them goods and services, but by offering marketers a chance to target tailored advertisements to them, based on what they reveal about themselves.
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