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They can tailor messages based on brands of toilet paper voters buy.
Such newspapers usefully oblige politicians to tailor messages for an audience not made up of single-issue types or partisans.
Digital advertising has grown in sophistication, allowing advertisers to tailor messages for specific audiences and to buy those audiences.
Using FanTrail, artists can tailor messages or commercial offers to specific groups of fans, identified by location or LoveMeter ranking.
The Obama and Romney campaigns are working to tailor messages to this group, one of the most challenging to get to the polls.
Advertisers can tailor messages on Facebook on the basis of demographics like age and gender and on the preferences and affinities of its users.
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Big data enables publishers to work with major retailers and FMCG companies to tailor messaging, either in print at community level.
Many e-commerce publishers use supercookie data packages and uniquely tailor messaging, onsite ads and content to wireless carrier customers.
L'Oréal is starting to tailor messaging in order to unlock growth in a category that is valued at $33.3 billion.
He tailors messages according to the audience.
It enables campaign supremos to target tailored messages at precisely the right voters.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com