The news shows that by designing ad products for mom & pop, Facebook can turn the long tail of businesses into spenders.
The challenge for the company has been thus: some 40% of the restaurants on Zomato's platform account for 92% of its traffic, meaning that the data collection for the long tail of businesses in Zomato's database is unprofitable.
Today's announcement, however, is about boosting the company's long-tail of business users.
Even if Facebook wins over the big agencies, it still needs them and the long-tail of businesses using its marketing products.
"Several on our sales team recently tacked a sightseeing trip through the Alps on the tail of a business trip".
That's no sweat for big brands, but the long tail of small business don't have resources or knowledge for this development.
Crowdfunding models exploit online technologies and social networks to create new financing opportunities for a long tail of small business ideas and arts projects that otherwise would not find financial grid sponsorship.
CornerJob also claims it's more focused on larger employers with higher volumes of blue-collar jobs versus Job Today chasing the "long tail" of small businesses with more modest staff needs.
Typically they don't make a lot of money," says an executive.The car industry also has a long tail of flaky businesses.
Eric Schmidt is talking about embracing the long tail of small businesses on the conference call.
Google AdWords has helped but the problem is that the long tail of small businesses still finds it hard to buy banners, where campaigns can run beyond the budgets of smaller companies.
