Filled with eye candy and tactile temptations, the stores are great at converting former PC worshippers.
For example, while shoppers are still loth to let go of the tactile shopping experience high street stores offer, they often "showroom" – trying goods in-store and then buying them cheaper online.
"In a store, you have tactile sensations, you have salespeople, you have peers you're shopping with.
Digital-native brands start online, and since the internet shopping experience is not tactile yet, many have launched brick-and-mortar stores as a way to enhance the customer experience.
The CD of "In Rainbows" — an actual, tactile, old-economy product — will be available in record stores on Jan . 1
b8ta initially launched as a store that showcased products like the Gi Flybike, a folding electric bicycle, and Thync, a wearable for achieving mindfulness and boosting energy, into physical stores to enable customers to have real, tactile experiences with them.
With b8ta, the goal is to get innovative products like the Gi Flybike, a folding electric bicycle, and Thync, a wearable for achieving mindfulness and boosting energy, into physical stores and enable people to have real, tactile experiences with them.
With b8ta, the goal is to get innovative products like the Gi Flybike, a folding electric bicycle, and Thync, a wearable for achieving mindfulness and boosting energy, into physical stores and enable customers to have real, tactile experiences with them.
With b8ta, the goal is to get innovative products like the Gi Flybike, a folding electric bicycle, and Thync, a wearable for achieving mindfulness and boosting energy, into physical stores and enable people to have real, tactile experiences with them.
With b8ta, the goal is to get innovative products like the Gi Flybike, a folding electric bicycle, and Thync, a wearable for achieving mindfulness and boosting energy, into physical stores and enable customers to have real, tactile experiences with them.
