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They added: "In the application of these tactics we wouldn't engage in behaviour which has been described by the individuals".
At the Philadelphia meeting, my peers and I signed off on the campaign tactics we would use against Moore, one of which was the activation of an industry-funded front group that would be run out of the PR firm's Washington office.
And in this intensely negative political season (dominated by what Michael Gerson recently called "the middle finger politics of Donald Trump," when sound bites fill the airways "with views and tactics we would never teach our children") we are exposed not only to information, but to values and attitudes that are as confounding as they are jarring.
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Aziz Ansari's recent book Modern Romance points out that there's no real consensus on which tactic is best for ending things, and we often don't even use the tactic we would want others to use to break up with us.
"This is the type of delay tactic we would have expected from the Bush administration, not the Obama administration, which has touted its efforts to usher in a new era of transparency in government, including elevated standards in dealing with lobbyists".
Let us, then, delight in the memory of Ken McNaught's magnificent header for Aston Villa in the second leg of the 1982 European Super Cup final, a match that Villa had to win because, in the words of their then-manager Tony Barton, "if Barcelona's tactics succeeded, we would have to fear for the future of football".
We (correctly) assumed that our opponents would be well versed in small-unit tactics, and we would exploit a strategy easily executed with a paintball gun but impossible with a real weapon that kicks back when fired: providing a near-constant stream of accurate covering fire.
"If that tactic worked, we'd still have Gimbels and Montgomery Ward".
And the fight for equality can never again be reduced to a wedding, because if that tactic was successful then we wouldn't still be fighting to dismantle racism in the US more than 40 years after interracial marriage was made legal.
We used to believe that if we didn't adopt every sleazy tactic of our opponent, we would keep losing elections.
These are the tactics Franklin would likely recommend today.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com