"This is absolutely about customers and the work we have be doing to tackle customer dissatisfaction.
The bank is also trying to tackle customers behind with payments for six months or more and at risk of repossession.
What is new, he says, is how Influitive tackles customer validation.
We regularly run ad hoc experience design sessions, where the entire agency is invited to tackle a customer experience challenge.
They spend more than Dell on research and development, and they have much larger staffs of service workers to assist corporate customers in tackling complex computing chores.
Such versatility makes sense, Papadopoulos contends, because the kinds of problems customers are tackling have changed.
Fister has also pushed the idea of packaging Cadence's tools into "kits" with such themes as wireless networking or consumer electronics, to better fit the projects its customers are tackling.
The same can also be inferred when other intangible attributes are tackled such as customer goodwill, equitable treatment of competing airline, utilization of runway and terminal, and environmental value.
It's been a triumphant success, streamlining hundreds of government websites into one easy-to-use customer interface, gov.uk, tackling massive, wasteful government IT contracts, and: "It simply wouldn't have happened without Martha," says Bracken. "The government digital service wouldn't exist.
"Giving consistently good customer service and tackling any problems which do arise effectively is key to rebuilding faith in the distrusted energy market.
