To tackle the embarrassment older people can feel when invited to take part in bowel cancer screening, one community devised, wrote and performed their own play in a variety of settings.
In a manner that is the hallmark of the best Alan Partridge material, the song wrings humour from smugness and embarrassment, tackling potentially awkward elements of his personal and public personas, and despite Coogan's much referenced shortcomings, the chorus jauntily concludes with a Monty Python-like shrug of the shoulders.
The abandonment of a technology championed by David Cameron and seen as vital in tackling global warming will be an embarrassment to the UK, just days before a major UN climate change summit in Paris.
Henry Ashworth, chief executive of the Portman Group which represents drinks producers, said his members were "determined to be effective partners in tackling public drunkenness, which is an embarrassment to us all".
Recognising that his avoidance only fuelled his feelings of embarrassment, he decided, aged 19, to tackle them head on.
This year's theme, "Embarrassment of Riches: Coping With Knowledge in Excess," tackles big data in the social sciences and humanities.
He said the government was aware of the extent of the hunger, but failed to deliver a plan to tackle it and attempted to prevent media coverage of the issue for fear of embarrassment.
As Christopher Ricks argued more than 30 years ago in Keats and Embarrassment, Keats's poetry never runs away from the physical but tackles it head on.
But its failure to attract candidates is a major embarrassment for Mr Brown who calculated it would be seen as as an innovative way of tackling the problems of the recession.
New York mailman and travel agent Victor H. Green published The Negro Motorist Green Book to tackle such problems and "to give the Negro traveler information that will keep him from running into difficulties, embarrassments and to make his trip more enjoyable".
Resentment.... Embarrassment.
