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Isn't even a negative review that falls within the promotional cycle of a film or TV series essentially an endorsement of that thing as a valid product — a tacit advertisement for it?
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First, a 1996 Health Canada advertising policy statement [3] redefined the boundary between 'information dissemination' and 'advertising.' The redefinition appears to have provided tacit government approval for unbranded 'disease-oriented' advertisements [4].
But when pressed repeatedly if he would specifically denounce the advertisements, which Mr. Kerry has said were being run with the tacit approval of the Bush campaign, the president refused to condemn then.
Alarmingly the sites examined in this study showed advertisements for higher education institutions which could be misinterpreted by users as tacit approval for the sites and their output.
A number of spoofs and parodies were quickly uploaded by amateurs with the tacit approval of Cadbury, and the British branch of Wonderbra created and uploaded their own, Dan Cadan-directed version of the advertisement, replacing the gorilla with Wonderbra model (and musician) Jentina with the Cadbury strapline "A glass and half full of joy" being replaced with "Two cups full of joy".
It gives tacit approval.
An advertisement?
Tabloidus: Her agreement was tacit.
So, by tacit agreement, they fought-fought.
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Sadly, such tacit support is not new.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com