Soon Rachel Zoe became, if not quite a household name, then a tabloid one, and her young wards "the Zoe-bots".
They were stirred into action by the reaction to a column written in the Today daily tabloid on June 30 by one of country's most popular bloggers, Mr Brown.
Did tabloids (as one old Star editor says) quail at disturbing the gods of celebrity?
Are tabloids just one voice in a larger media babble, or do they play a unique role in setting the agenda for other journalists, such as broadcasters?
Being the target of the British tabloids is one thing, but even Tim Henman, the renowned gentleman of the Wimbledon lawns, took his best shot.
It should be remembered this wasn't the work of the tabloids, but one of Scotland's most respected broadsheets and a highly respected magazine.
The golden age of the tabloids was one where society, and culture, was more stratified, when factory and other manual work dominated, when politicians commanded respect, when education was driving social mobility and when stars were glitzy.
The story about s/s/s/e/o/a/r/f/t/i mainly broke over the weekend, but it became more pertinent today when various tabloids identified one of the alleged shaggees and doxed him, exposing his name, location and relationship status (engaged! With a six-month pregnant fiancé! Uh oh!).
As a gay Ugandan, Frank Mugisha has endured insults from strangers, hate messages on his phone, police harassment and being outed in a tabloid as one of the country's "top homos".
