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Despite accolades for the more serious films, the network still had a tendency to fall back on the tabloid formula.
The kidnappings seem ready-made for the Mail Online's tabloid formula, which has made it the third-most-visited newspaper site in the world.
Geoffrey was convinced that the kind of populist journalism exemplified by Hugh Cudlipp's newspapers, in which informative and even educative content was entwined with entertaining, more trivial material, was the best possible tabloid formula.
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Nor is it the simple formula for bashing the tabloids that ordinary folk tell pollsters they endorse (before 19 million of them go out and read the selfsame slime sheets each morning).
Theirs is a formula that plays to our tabloid instincts and low attention spans while pretending to be the next big thing.
Among Mr. Crossley's clients is Max Mosley, former president of the governing body of Formula One auto racing, who successfully sued a British tabloid, News of the World, after it reported on Mr. Mosley's dalliance with prostitutes.
But the greatest constant in the tabloid wars is reinvention, as alchemists at both newspapers seek the elusive formula of words and graphics that will charm enough readers and advertisers to evaporate the opponent.
But what if there were a formula that could tell us, with something approaching scientific precision, how many interventions our favorite tabloid miscreants can expect to endure over the course of their careers?
TABLOID CITY, by Pete Hamill.
· Tabloid or not tabloid?
This is tabloid journalism.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com