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Google and Microsoft have been in a long spat this year, arguing over email and calendar syncing, mobile mapping access, YouTube on Windows Phone and more.
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Allowing free users to fully take advantage of integration and syncing with mobile devices is important, and the Swedish music company clearly figures that mobile will be the future onramp for new Spotify customers.
The videos show cloud syncing across mobile, PC and Mac.
It is $2.99 per month for streaming offline and syncing to mobile devices.
Instead of a cradle, Fitbit includes a small dongle for USB devices as well as low power Bluetooth support for syncing with mobile devices.
It does that with a set of APIs specifically built to enable syncing of mobile and other connected devices to the content on screen.
In addition, the latest version of its iPhone app, also created by Cie Studios, brings the website's features to life for Scion owners on the go, syncing the mobile app's data and content with the new site.
Sync.ME founder and CTO Ken Vinner says the company wants to become a standard for contact syncing across mobile and social platforms, and they are well-funded to achieve this, recently closing a $4 million funding round with undisclosed private investors.
Available via Sync.ME for iOS, Android and a Facebook app, the ME Card is being described as a "universal contact card format" and is the next logical step in Sync.ME's rather ambitious mission to become a standard for contact syncing across mobile and social platforms.
(Consider the absurdity in today's world of syncing a mobile device with a single desktop PC. What about all your other devices? What about the inconvenient location and single-point-of-failure of that single PC? Why not just sync that PC--and every other device you own--with the cloud! You don't need a fancy operating system to do that).
I still maintain a desktop address book synced with Mobile Me as well as Google Contacts synced with my phone, and it's a huge mess of duplicate contacts and outdated information.
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