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It remains to be seen whether Mr Jonathan really wants to fight graft or will merely switch people around to keep his critics guessing.
Work needs to be done to find a new generation of images that can switch people on and encourage them to take action.
An AT&T spokesman, Bob Nersesian, called the problem a billing error and said the company would not switch people without authorization.
But resitting an exam that you failed, maybe because it didn't engage you in the first place, could switch people off to further learning," she said.
However, it is interesting that the central theme of the original approach doesn't seem to provoke the shock and desire to act that he was hoping – instead it seems to switch people off making them feel overwhelmed.
Issues such as Climategate and media headlines linking unexpected snow as proof that global warming doesn't exist have just served to confuse and switch people off to the issue.
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It's a boring tool that switches people off.
What if instead of helping people engage with the issue, they're actually switching people off?
"For not a lot of investment promoting switching, people are going to see the benefit in their pockets.
The Bush administration also wants to regulate sales commissions, to discourage agents from switching people inappropriately from one Medicare plan to another.
But that may be good for Starbucks if it induces people to buy more expensive items that haven't risen in price, or if penny shock switches people to using credit cards.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com