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For discount brokers like Charles Schwab, the Internet was a "sustaining" technology, he said, because it let them perform their existing business more efficiently.
Even the most difficult sustaining technology has only rarely precipitated a leading company's failure.
Technology can be a sustaining technology for totalitarianism as well as a disruptor.
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There are what he calls sustaining technologies, which merely improve existing products or services, and disruptive technologies, which completely change the nature of a market or business.
In his recent book "The Innovator's Dilemma", Clayton Christensen of Harvard Business School makes the distinction between "sustaining" technologies, which deliver improved product performance, and "disruptive" ones, which initially result in worse performance.
A series of disruptive business ventures launched by these companies would create far greater growth for them, with less investment, than would continued pursuit of sustaining technologies that enable specialists to push further into high-end complexities.
One reason for this, we believe, is that much of the energy and capital spent in the development of new health care products and services have been targeted at the high end at sustaining technologies that enable the most skilled practitioners to solve problems that could not be solved before.
In that and later work he distinguishes sustaining technologies that make incremental improvements of a company's sales leaders from two kinds of disruptive technologies.
In contrast to "sustaining" technologies, which provide incremental improvements to the performance and outcomes of existing technologies, disruptive innovations replace existing processes and eventually change the face of the market in unexpected ways.
We have shown that about a quarter of survivors at Day 28 will still have a need for on-going support from life sustaining technologies in an ICU (POD).
He explains that Russia's failure to sustain technology, and its recurrent attempts to force modernization, reflect its political and social evolution and even its resistance to democratic principles.
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