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Campaigns and flights are not sustained brand strategies.
Black said M&S's clothing business had suffered "sustained brand corrosion" and turning it around would not be an easy or quick process.
"The funnel is dead"... "Cause and brand must be aligned"... "Marketers' promise of 'deep and sustained brand engagement'"..
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Even the 8 Out Of 10 Cats spin-off, now in its second proper series, must be helping sustain brand recognition for the mothership.
Later, Landor partnered with graduate students from Wake Forest University's School of Business to conduct secondary research on key actions undertaken by brand owners to enhance performance and identify the strategies and initiatives employed to sustain brand growth over three years.
3 Given marketing's role in promoting and sustaining brand and product category growth, regulators have paid particular attention to elements of the tobacco marketing mix.
For those that remain, companies should concentrate their marketing resources on maintaining relevance to core customers in order to sustain brands through the recession and into the recovery.
While innovation may sustain brands for the time being, it will be mandatory for them to determine how to increase their score when it comes to Social Circle if they hope to obtain resonance and brand love over time.
The message many triathletes got from the commercialization efforts was that the WTC cared more about monetizing the Ironman brand than about the customer relationships that had sustained the brand.
They've also sustained their brand with a series of canny marketing stunts, selling cow poop, cutting up a Picasso, digging a big hole representing the ennui of a post-Trump America, then selling Trump "bug out" bags and simply asking for money.
For his latest endeavor Jeffery, together with his 26-year-old spawn, have set their eyes on the world of prophylactics, with Sustain brand condoms.
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