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The question is: How do we motivate consumers to value sustainable attributes and make those attributes a priority?
For people seeking to make niche bets on industries that may have positive or sustainable attributes, more focused E.T.F.'s do exist.
A great deal of attention is focused on bamboo's sustainable attributes.
Tseng and Hung (2013) classified 11 sustainable attributes into three dimensions (tangibility, assurance, reliability) to measure differences between consumers' expectation and perception associated with green products.
So how can you incorporate your brand's sustainable attributes into the sell? 1. Talk softly - Consumers have never been more wary of overpromising.
Similar(55)
Similarly, Satimanon and Weatherspoon (2010) employed the same approach to determine price premiums oftraits of fresh eggs using sustainable attribute data from retail markets in theUnited States.
In the vineyard, respondents listed pest management, water conservation and protecting natural resources as defining sustainability attributes, and a majority of wholesalers and retailers either frequently (21percentt) or occasionally (52percentt) consider sustainable practices when selecting wines for their portfolios.
Their study indicates that welfare-managed eggs have a significantprice premium while the sustainable packaging attributes are insignificant.
Its intelligence allows manufacturers, retailers and brands to 'weed out' out non-sustainable product attributes throughout their supply chains.
Plant protection that merits the attribute "sustainable" must be much more ambitious, specific, and transparent than is the case with the current German NAP.
In this study, we perform an analysis on sustainability and we will try to shed light on potentially relevant attributes of sustainable change.
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CEO of Professional Science Editing for Scientists @ prosciediting.com