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You can use the phrase 'sustain itself' to mean that something can exist, develop, or remain active without help or external support. For example, you could say, "The company is aiming to develop a business model that can sustain itself over the long-term."
Exact(60)
It can't sustain itself.
"How can the industry sustain itself?
Without subscribers the opera cannot sustain itself.
Passion can't sustain itself forever.
How does democracy sustain itself?
No trout could sustain itself in these conditions.
"The Afghan insurgency can sustain itself indefinitely," Maj.
Does it sustain itself afterwards or do they fall back?
It has to burn calories to sustain itself.
–Business model: How does the site sustain itself?
"But can this selfie phase really sustain itself?
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com