Especially in its home market the firm's customers are confused by the nearly 200 choices on its menu, suspicious of the ingredients and preservatives in its food and enraged by the way it seems to treat its workers.Some analysts wonder whether Mr Easterbrook, as a longtime insider, is the fresh blood needed at the top of McDonald's.
Also charming was the What the Doctor Ordered at the Happiest Hour, a tiki bar on West Tenth, whose ingredients sound suspicious (Sasparilla? Wintergreen? Vanilla?), but, when combined, evoked a classic soda-fountain root-beer float.
Ever since I saw a TV cook rhapsodise himself into paroxysms of pleasure on air over an unadorned roasted onion, I have been suspicious of overpraising the humble ingredient.
Be suspicious if a product's ingredient list is long, she continued.
Children are often suspicious of food that contains too many visible ingredients; it's better to go for simple dishes.
An Italian friend who is a very good cook likes to tell me she's suspicious of any dish with more than three ingredients, or maybe four.
"When I see equal parts of ingredients in a cocktail recipe, I get suspicious," Mr. Hess said.
In Europe and Australia, where consumers are suspicious of biotechnology, Kikkoman's sauce is made without genetically modified ingredients.
Suspicious samples from Tier I and II assessments are then subjected to a colorimetric assay for active ingredients identification and quantification.
Lest all the artifice of breed descriptions, chemistry-set jargon and ingredient rebranding in the posher kind of restaurant make a certain kind of diner suspicious, a parallel recent trend is the reassuring adjective "proper".
