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All the advice above still applies when it comes to writing up the full proposal, but it's a given that all the surviving ideas will be very strong.
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It has become so extreme that it's hard to imagine any radical ideas surviving the process of marketing".
Some autobiographical speculations do survive: the idea, for instance, that the stupendous Chaconne in the second violin Partita – to Yehudi Menuhin, "the greatest structure for solo violin" – serves as an elegy for Bach's first wife, Maria Barbara, who died in 1720.
To survive, an idea must meet certain criteria: technical feasibility, value acceptability (proposals compatible with values of the policy community), and anticipation of future constraints (the chance of proposals being politically, publically, and financially acceptable).
Sharity.org The team behind this site have done a lot of prep before the event and are definitely counting on their idea surviving for more than 24 hours.
In particular, I am struck by how the party leadership is also pretty chirpy.A year ago, any number of senior figures could explain their two big ideas for surviving coalition with the Tories.
After covering Detroit in the mid-90's, I went back several times over the last year to try to understand how imagination had come back in vogue, to see who the designers were and why their ideas were surviving the industry's soul-deadening bureaucracies.
Lucretius' poem De rerum natura provides the best surviving explanation of the ideas of the Greek Epicurean philosophers.
There's no shortage of ideas at the BBC but it's about whether that idea survives the BBC's power testing of ideas.
Through discourse, new ideas come up, and over time particular ideas survive, whereas others notions become extinct.
Sometimes I think we are addicted to the idea of surviving, of proving the doubters wrong.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com