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Over half of people of both sexes and of all age groups in the second survey recalled seeing or hearing any advertising recently about RCTs [56.7% (95% CI 51.8, 61.6 ], compared with 14.8%9595% CI 10.8, 18.9; difference = 41.4%; 95% CI for difference 35.6, 48.3; P < 0.01) in the first survey.
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As with any survey, recall bias may affect interpretation of results.
Since people may have tested several years prior to the survey, recall bias regarding place of testing is possible.
Awareness of signs and symptoms of CRC and risk factors was low overall with respondents in this population survey recalling on average, one CRC sign and one risk factor.
Limitations of the data set include the number of patients who had died prior to receiving the survey, recall bias due to time from diagnosis, and lack of data relating to diagnostic stage and comorbidity.
Although these studies point to potential measurement error, the fact that our study is derived from questions about utilization at the time of the survey, recall bias may have a lower impact in our data.
Tim Zagat, publisher of the restaurant surveys, recalled a Borsalino that he had to toss out a few years ago.
Only about a third of patients surveyed recalled ever having been advised to keep track of how often they used their inhalers.
A recent report by international professional services firm KPMG found that while 86percentt of women surveyed recalled learning the importance of being nice while growing up, only 44percentt learned the importance of being a good leader.
Also, in interview surveys, recall bias regarding school dental care during childhood is possible, particularly among older adult age groups.
As with other surveys, recall bias cannot be eliminated as data collection relied on patients' self-report, rather than objectively documenting BBT use.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com