But building audiences will, in the end, surely attract advertisers.
That reputational exposure will surely attract a more explicit cost in future.
Other key figures in Yorkshire's triumph will surely attract the attention of the ECB – several already have.
A one-gram tag that could track something anywhere on the planet would surely attract a lot of interest from beyond the zoological fraternity.
And the Reaper surely attracts the image of the Grim Reaper, harvesting the souls of those damned with its Hellfire missiles.
One that will surely attract a lot of attention will be Hermione Lee's Edith Wharton (Chatto), closely followed by Brian Morton's Prince (Canongate).
It will also surely attract western smart phone users who, despite enjoying the high-tech apps and features of their more expensive devices, regularly complain of unpredictable battery drain leaving a fully charged phone dead in well-under 24 hours.
According to the home side's assistant coach Neal Hatley, a "seismic explosion" awaits if his wing Semesa Rokoduguni runs into Fiji's Nemani Nadolo which, if true, will surely attract the attention of the Guinness Book of Records.
A memorable title will surely attract readers, but when a book becomes a classic, it's hard to say whether the title has been part of its canonization or has merely become retroactively canonical.
