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Unlike concerts that raise money for those suffering from hunger, homelessness, war or disease, this one supported a cause about which many musicians are ambivalent: the fight against capital punishment.
However, almost 21% had supported a cause through their apparel purchases in the past 6 months.
More than 50% of the respondents who said they had supported a cause through their apparel purchases indicated that their household income was >US$50,0000.
According to the CRS study (registration required), 89% of Americans would switch from a brand without a cause to one that supported a cause, if pricing and quality were comparable.
Additionally, about 86% of people surveyed by Cone Communications last year said they would buy a product from a company that advocated for issues that mattered to them, three-quarters said they would avoid companies that supported a cause they didn't believe in and 63% said they hoped businesses would take the lead in driving environmental and social change.
The McNay Financial team won two first place plaques, including fastest team, and we supported a cause I believe in.
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Or make a donation to support a cause you care about.
Donors are supporting a cause they believe in, and they take pleasure in doing so.
I said that a journalist's duty was to report the truth, not support a cause.
For customers, buying Athena products is a way of supporting a cause.
If supporting a cause means having their personal details published, they would rather not get involved.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com