The campaign, by Wieden & Kennedy, will be supplemented by everything from short spots on "American Idol" to 16-ounce bottles of Coke at lower, recession-friendlier prices of 99 cents each.
As they age, they will continue to spend money on items that make them feel healthy and youthful, such as trips to spas, Botox treatments, hair colorants and healthy foods like the so-called nutraceuticals: herbal teas and supplements added to everything you eat.
Health food stores are filled with a myriad of apparently magical supplement bars, guaranteeing everything from a stronger immune system to enhanced eyesight.
We may spend millions of pounds on everything from supplements to face creams, but it is our genetic make-up that truly affects our longevity.
To that end, the zoo is exploiting the latest in panda procreation science -- a field that has seemingly tried everything, including hormone supplements for females, Viagra for males and "panda porn" (videotapes of copulating pandas), generally with poor results.
He won billions of dollars in wage supplements and smaller subsidies for everything from child care to children's health insurance, all framed as a moral obligation to "make work pay".
At this time of year many people are planning their holidays, leafing through the Sunday supplements to ponder advertisements offering everything from Andes pony trekking to Zimbabwe big-game viewing.
In the United States, companies touting its antioxidant powers blend the fruit into Snapple red tea; Red Brick Pizza's frantically trendy multigrain, whole-wheat artisan crust; and everything from dietary supplements to beauty products.
None of that matters though, because as far as I'm concerned, homeopathy falls into the same category as all unproven supplements and herbal "medicine" and everything else under the alternative umbrella.
Check to see that your mix of greens, veggies, and supplements is giving your pet everything he or she needs.
