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This study offers an opportunity for appropriate strategic marketing development in the several industries and enables managers of these institutions to identify the appropriate blend of market orientation and corporate responsibility for superior business performance.
Inspired by the traditional resource-based theory, the literature posits that firms with superior MO achieve superior business performance because they have a greater understanding of customers (Lafferty and Hult 2001).
Within the context of the DCV, the focus of knowledge management (KM) is to develop the KMC through deploying knowledge governance mechanisms that are conducive to facilitating knowledge processes so as to produce superior business performance over time.
The central conclusion that stems from this analysis is that the decision whether to standardize or adapt the marketing strategy to achieve superior business performance will largely depend on the set of circumstances that a firm is confronted by within a particular foreign market at a specific period of time.
Similar(56)
Cable is a much superior business model".
People do, of course, chase business performance.
That enormously exaggerates basic business performance.
Business intelligence (BI) is ultimately about improving business performance.
What attracts people is hope speculative performance, not business performance.
Overall, business performance combines all five measures.
2) "Contingency" – business performance will be improved when the best "fit" between business strategy and HR practices is achieved.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com