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Such is the mayfly nature of fashion and yet, for all its silliness and superficiality, it remains a huge money spinner for the UK, generating stupid amounts of dosh (trillions annually) to be recycled through the merely temporary bolted on to the impossible.
Kindly is a feel-good social network with a radical premise: In a scene that's frequently accused of fostering little but negativity, narcissism and superficiality, it insists that Internet strangers can actually care for each other — substantively and meaningfully, for nothing but the greater good.
But you know, it's superficiality, it's the complexion of something.
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AS the holiday shopping season approaches, it's easy to become overwhelmed by the superficiality of it all.
In short, to the extent that Herder's political philosophy really is theoretically superficial, it is, to borrow a phrase of Nietzsche's, "superficial — out of profundity" (whereas more familiar forms of political philosophy are profound — out of superficiality).
Oh, the superficiality of it all.
"Fire" has a schematic superficiality -- it's "The Big Chill 2.0" renddered with a cartoonist's broad stroke that doesn't quite make up for the oppressive obviousness of the story.
"I was extremely unhappy about the superficiality of it all, especially the wrong information that Dr Timothy Leary and others were propagating - that everyone in India takes drugs.
Technically, it has characters and a plot, but the characters are what E.M. Forster would call "flat" — in fact, they're practically cardboard cut-outs, which is appropriate in a book about superficiality — and it's often difficult to distinguish what is "actually" happening from what is merely a fantasy in the narrator's brain.
"What I tried to do in the fame book is to avoid the horrible alternatives of throwing up your hands and saying the culture's going down the tubes, or indulging in the superficiality of it all, but instead being able to stand back and see what serious issues are intertwined with what seem to be superficial issues," Professor Braudy said.
Over time, though, I became jaded by the superficiality of it all.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com