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Discover LudwigThe phrase "superficial writing" is correct and usable in written English.
You can use it to describe writing that is shallow, lacking in depth, or not displaying any real insight. For example, "This essay is full of shallow, superficial writing that fails to provide any real insight into the topic."
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The term poetic license is also sometimes used in a humorous or pejorative sense to provide an excuse for careless or superficial writing.
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Dasgupta has provided a welcome corrective to the reams of superficial travel writing describing the whimsical, the exotic, the booming or simply the poverty-stricken in India.
Furthermore, Charney (1984: 75) states that "in spite of training, readers' judgments are strongly influenced by salient, though superficial, characteristics of writing samples…one of these superficial characteristics is physical appearance".
This finding is different from Rezaei and Lovorn's (2010) study, which found that using rubrics did not take away raters' focus on trivial mechanics or superficial aspects of writing.
When Simon Heffer of the Daily Mail complained in Standpoint magazine of "second rate" authors writing superficial histories of the first world war, was he taking an unnecessary and unjustified swipe at his former boss Max Hastings?
From my point of view they are writing superficial history, but sure, they are writing history.
"Yet beneath these bright superficials," Clive Barnes wrote in The Times, "Miss Thompson was able to suggest something a good deal deeper, every so often permitting the enamel to crack, the brightness to darken, and letting us glimpse the piteous fears of mortality in Winnie's heart".
Charney (1984) states that "scores can only reflect agreement on salient but superficial features of the writing such as the quality of the handwriting or the presence of spelling errors" (p. 78).
Many colloquialisms, like "beauty is only skin deep," suggest that there is collective acknowledgment that the fixation on physical beauty is superficial, Dr. Synnott writes.
CURTIS MILHAUPT, New York Calling Murakami a "global imaginative force" is a nice way of saying he writes superficial American literature in Japanese.
The writing seems to aim for a Cormac McCarthy-ish American gothic spareness, but the simplicity it attains is only superficial: Hunt still writes nested and dependent clauses, she just doesn't punctuate for them.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com