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His interview consisted of "a few superficial questions", he recalled in his memoir, Into the Wind.
Instead of asking superficial questions of many people, he asked detailed questions of a few.
"A story is like a magnet dragged through randomness," Yorke writes, but while he elegantly untangles the deepest roots of storytelling, he also honours the human need for truth and sense with some more superficial questions: why do series tend to "jump the shark" round about season three, for example, or why is clunky exposition – particularly in medical dramas – so appallingly comical?
Sarah Kendzior, a political writer, chose to focus on Mr Comey's ABC interview, criticising "superficial questions".
It is not sufficient to skim the board papers, ask a couple of superficial questions, eat the lovely meal, and be on your merry way home.
But beyond these superficial questions, you should also dig a little deeper into the financial implications of your death, notes financial advisor Don Roork of AssetDynamics Wealth Management in Toledo, Ohio.
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Sometimes even the most superficial question will leave an opening for a voluble stranger to start spinning stories.
They don't just ask a superficial question, they ask questions like "What did you order this evening?" "What would you change about the dish for next time?" GAR ensures that every guest is greeted the same when they enter the restaurant.
The more superficial the questions, the less value (and more potential harm) they will bring to your organization.
Unfortunately, opinion polling on this is superficial (the question is in effect, "are you for or against the national religion?") and a poor basis for policy.
Social media users mocked the campaign for being superficial and questioned how untrained, often young, baristas would navigate such complex conversations. .
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com