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That's the superficial, headline bit.
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But as you pointed out, it's not just the Kardashianization of it all, but the proliferation of superficial corporate signifiers particularly in headline jargon that's a real creeper.
"If they're going to take on those schools, they need to know they've got time and space to make those changes - otherwise we'll just see superficial measures to get the headline figures up.
The unemployment rate declined for superficial reasons, which makes for a gentler headline for President Obama.
The release of the curriculum has led to some headlines in Victoria, of course, as superficial as they are predictable.
In general, and in spite of its deft use of archival video clips and interviews, "Giuliani Time" offers a superficial reading of recent New York history, zeroing in on the headlines while often missing the context.
For example, although it may seem superficial, The Washington Post has sent a strong message when it has repeatedly used the word "alleged" in its main headlines to describe the chemical weapons attacks.
Nothing superficial".
Bizarre headline.
Headline news.
It's very superficial.
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