Typically, we see broken companies roll out a new corporate image as a superficial attempt to paper over deep flaws in their product and culture.
It also suggests why it would be unfair to dismiss the views of church leaders as a merely superficial attempt to seem 'with it'.
My children's social science curriculum ignored a serious study of history in favor of a disorganized amalgam of random historical events and a superficial attempt to teach about world cultures.
Among the protesters, the commission is distrusted as a superficial attempt to pre-empt their demands for change, and the 20 February group has rejected an invitation to put forward suggestions.
Many black middle-class South Africans, already suspicious of the Democratic Alliance and its image as the party of the white elite, condemned the ad as a superficial attempt to placate blacks.
Unfortunately, the ICCER seemed to lose its way on this issue, making a superficial attempt to pronounce on the scientific controversy (despite acknowledging that it is not its place to do so) while overlooking the procedural issues that were actually in their remit.
Su (1994) cautioned that superficial attempt to reorganize plant layout not matched by accompanying changes to manufacturing processes may lead to JIT failure.
Indeed, this mysterious public branding of an Aquarian symbol is perhaps a superficial attempt at balance.
