But as the first wave of Americans born after World War II entered adulthood, third-place network ABC saw an opportunity to promote this audience as super consumers, and pushed for advertisers to focus on viewers younger than 50.
I hear you: the last thing the planet needs is another green-washed super-consumer who generates fifty times her own weight in organic food-packaging waste annually.
Then, conceivably, you could recreate the core-R.-&-B.-store model by aggregating R. & B. and hip-hop super-consumers.
An abandoned professor of dead languages, his neighbor's wayward son, a young couple living off the grid and off the detritus of super-consumers like Sara and Dave?
Dave and Sara are super-consumers, seemingly hopeless in their superficiality — Dave of course happy to pay for Sara's breast implants — and Alexis, now a surly teenager, wants none of it.
Restocks is a messaging service for young "super-consumers" who want to know, five minutes ahead of everyone else, when small shipments of Supreme T-shirts and Yeezy Boost 350 shoes go on sale.
And heavy drinkers are in the minority: new evidence released this year shows that 60% of the Australian population drink moderately, while 20% don't drink at all, and the remaining 20% are the heavy boozing "super-consumers" who put away 75% of the booze sold.
It may just take more capital to build a super successful consumer tech company in a "get big fast" world; and/or, founders and investors are guilty of over-capitalizing consumer Internet companies at too-high valuations in the past decade, driving lower returns for consumer tech investors.
Apple is one of Samsung's largest customers, but when weighed against the opportunity to be a super successful consumer brand in the mobile arena, being a component supplier for Apple doesn't quite cut it for Samsung.
