The corporate sales division of Conde Nast Publications in New York, part of Advance Publications, will include the three consumer magazines of a sibling, Fairchild Publications, in its "super buy" package, which enables advertisers to buy large numbers of ad pages in the 17 Conde Nast magazines at more attractive prices.
With chicken, explore the '98 Fortant de France chardonnay, a Vin de Pays d'Oc wine from the Midi (at $6 a super buy), a lively, well-made refresher with lemony-figgy flavors from Robert Skalli, a mainstream producer whose kosher bottlings have been gaining in interest in recent years.
Being big often makes a publisher more attractive because advertisers can buy space at its like-minded magazines, a technique known at Condé Nast as "the super-buy".
The automakers are also surrounding their Super Bowl buys with extensive pre- and postgame promotions, many of them in social media like Facebook, Twitter and YouTube.
That changed with the rise of the Internet as an ad medium as sponsors started supplementing Super Bowl buys in ways that included special Web sites, video clips and search-engine marketing.
$4.9 MILLION RESTORE OUR FUTURE, JAN. 24, 2012 Mitt Romney super PAC buys attack ads bashing Newt Gingrich.
$1.5 MILLION ENDORSE LIBERTY, JAN. 13, 2012 Ron Paul super PAC buys Google ads supporting the candidatepart of $2.5 million total the group has paid to Google and Facebook.
If Icahn's Super PAC buys enough support in Congress to pass the kind of tax giveaway he's proposing, Apple alone could save up to $50 billion.
There, he and his super PAC bought $15.4 million in television commercials, or 81 cents per capita.
A Volkswagen Polo used to be the smartest of smart super-mini buys.
