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The "super brand" has been around for over 30 years and its sales are escalating dramatically and span around 40 countries.
She was a huge success at Burberry, where she established the UK's only fashion super brand that could compete with the European houses of Louis Vuitton, Prada and Gucci.
With the mass-marketing clout of a super brand name, and no restrictions on where charitable recipients are located, by 1996 the Gift Fund had swelled to half a billion in assets.
"It's a super brand," he said.
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Indeed, the gap between the super brands and the rest has widened.
The results suggest that six Anglo-American "super brands" have broken away from the pack.
A new global league table shows that the two top universities remain part of an elite group of "super brands".
Salamis, cheeses, you name them, once made locally by hand, are giving way to the mighty homogenized super brands.
Just as the beer industry is consolidating into a handful of consolidated super brands, so JAB is attempting to do the same thing with the coffee market.
However, as publishers seek to tie customers in to a limited number of super brands, it's likely to become much more common.
But both the Yankees and Cowboys are super brands that now, with new cribs, can get away with charging the highest pro baseball and football ticket prices by a wide margin.
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