The female subset of the Super Bowl audience alone is more and more important for marketers as the media landscape fragments into smaller, niche audiences.
What percent of the Super Bowl audience is male?
That number is still up, thanks to the very large Super Bowl audience the network enjoyed in February.
If the Super Bowl audience is, in any way, a referendum on the popularity of its half-time performer, Madonna was a winner.
The high-profile advertisements have featured celebrities and noted filmmakers as well as new technologies in hopes of making an impression on the huge Super Bowl audience.
Other recent shows to inherit the gigantic Super Bowl audience have include "Glee" and "House" on Fox; "Criminal Minds" on CBS; and "Grey's Anatomy" on ABC.
That neighborhood is increasingly difficult to confine, what with a fetishwear-clad Janet Jackson flashing a Super Bowl audience of millions, and Paris Hilton making her own version of a "Girls Gone Wild" video.
In recent years, the Super Bowl audience has expanded beyond America's borders, and 800m people across the world will watch this year's championship between the St Louis Rams and the Tennessee Titans, two teams short both on football tradition and worldwide (not to mention national) appeal.
The Super Bowl audience has been conditioned to watch commercials, but it's still a big, often well-lubricated party.
After all, six weeks ago, when MTV announced that Jackson would perform at the halftime show, Van Toffler Van Toffler, president of MTV, issued a statement saying, "With Janet set as a featured performer and more performers and surprise collaborations to follow, the stage has been to set to produce an event that the Super Bowl audience will remember for years to come".
