"When Sunrise arrived," explained Lit with a chuckle, "those power brokers lost their power base because people could analyze and question the information on their own".
Now they soar over the Hudson River Valley, and by 7 30 in the morning, we were thrilled to see a adult lit by sunrise.
Pitting himself against a clutch of competitors, Lit pitched Sunrise as a force for integrating the South Asian community into mainstream British culture.
Proof, if ever there was, of Lit's dictum: Sunrise would help forge successful British citizens.
At first glance, you'd never know that Sunrise Radio had made its owner, Avtar Lit, one of the richest Asians in Britain.
The vast African sky, lit with the red, pink and orange of sunrise, mesmerises.
Sunrise, which was founded in the late 1980s by Dr Avtar Lit, and is now run by his son, the former Tory parliamentary candidate Tony Lit, focuses on older listeners within the Greater London area and reaches 328,000 people per week.
With Sunrise having penetrated the British market as much as it can, Lit senior is diversifying.
Once they unite, it's a blur of colors and locations, from a neon carnival to a red-lit dancefloor, until they head their separate ways at sunrise, presumably to get some sleep before doing it all over again.
