For each individual in the sample, I calculated the "proportion of pounding" (i.e., the number of fruits that was pounded, divided by the sum total of fruits that were pounded and fruits that were scrubbed); this is termed the "practiced technique".
In fact, neuroscientist Michael Platt has found that male rhesus monkeys are willing to "pay" sums of fruit juice to see images of the bright red rumps of female monkeys.
A continuous variable for quantity was derived by summing the total amount of fruits, vegetables and both.
Jansen et al validated fruit and vegetable intake by using plasma carotenoids and found that the plasma β-cryptoxanthin level was related to the sum of vegetables, fruit and juices (r = 0.41 and 0.35 for men and women) and fruit (r = 0.32 for both men and women), of which citrus fruit was the major dietary source.
In the regression analysis, a Poisson model was used because the outcome variable, proportion of pounding, is a rate measure derived from pounding counts (i.e., number of fruits pounded, divided by the sum of number of fruits pounded plus number of fruits scrubbed).
The taste was rather the sum of its fruit-and-nut parts: chewy, chocolate-tinged, and not too sweet, but with no discernable cricket element (and certainly not the "disturbing aftertaste of shrimp" that Goodyear experienced with some fried embryonic bees).
Total intake of fruits was the sum of apple, banana, orange and fruit juice.
Measure 1 was computed as the sum of intake of individual FFQ fruit and vegetable items; Measure 2 combined the summary questions with selected individual FFQ fruit and vegetable items.
The AC measured with the ORAC method was 20% (traditional line) and 16% (dietary line) higher than the sum of the ACs of the individual components, indicating the synergistic effect of fruit and herbal components.
For this analysis, we summed up the intake of single items to determine the consumption of fruit (nine items) and 100% fruit juices (four items) (for more information, see Supplementary Data).
