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Even if it's suicidal, price yourself at just above the average price in your market.
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A major problem, once booksellers had become distinct from publishers, was suicidal price-cutting in the retail trade.
"They are sticking to their knitting, and they are avoiding the suicidal pricing strategies that their brethren elsewhere in the travel industry have embraced".
But the extra $100 the new Panasonic model will cost poses an obstacle in the TV business, marked by teeny margins and suicidal price-cutting.
But the extra $100 the new Panasonic model will cost raises an obstacle in the TV business, which is marked by small margins and suicidal price-cutting.
Price-cutting may not turn around the overall trend but it seems altogether less suicidal than implementing price rises that will surely antagonise readers, making it unlikely that they will return even if the rises are reversed.
"The A&P, once enormously successful and still the largest chain of food stores, has responded to tough competition and ever tinier profit margins by setting out on a suicidal spree of price-cutting and overhead-adding that increased volume while incurring even huger losses.
In the short term some of the old ways to perk up your share price now seem suicidal.
It would be politically suicidal to force higher energy prices on Americans without bipartisan cover.
I was suicidal about it and you can't put a price on that".
The Marines paid a high price in Beirut in 1983 when a suicidal truck bomber demolished their barracks, killing 241 men.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com