Cross-cultural marketing is, as the term suggests, aimed across demographic groups to appeal to consumer similarities rather than differences.
It suggests aiming for zero targets – such as no people living in poverty – combined with nationally defined rates of progress towards that end.
"Star Wars: The Force Awakens" is, as the title suggests, aimed squarely at anyone who was worried that the Force was asleep on the job.
"Conventional camouflage," Boothby suggests, "aimed, for example, at causing the enemy to blend into the background, is lawful and bending light might be regarded simply as a technologically sophisticated way of achieving that outcome".
I'm more interested in the potential of an officially sanctioned offshoot of Minecraft, called MinecraftEdu, which, as its name suggests, aims to bring the video game into the classroom and use the power of its creative platform to educate kids in a way that will really grab their attention – through gaming.
This particular is move is — as the name suggests — aimed at adding some pizazz to its presence in China.
The Darwin Manuscripts Project, as its name suggests, aims to create and publish manuscripts, that is, texts by Darwin not published, such as his reading notes, marginalia, and records of his observations in his scientific notebooks.
The report suggests aiming for a balance that existed in the late 1990s, when 37% of graduate students were on training grants or fellowships (compared with 32% now) and 17% of postdocs had this funding (compared with 9.6% now).
It echoes the spirit of the new Consumer Protection Act No. 68 of 2008 which, as the name suggests, aims to protect the consumer by enshrining fundamental consumer rights and establishing a National Consumer Commission, with a commissioner, inspectors and investigators [ 21].
