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Sudden Coffee is looking to do just that with good beans, better tech and a web-based business model.
They range from fast-growing chains, like China's Hey Tea, to packaged drinks, like non-dairy blended drink maker Willow Cup, to instant beverage innovators, like Sudden Coffee.
The business model is essentially coffee as a service: For a monthly fee you are regularly delivered packages of 8 (or multiples thereof) Sudden Coffee servings — right now, a rotating bean, but in the future perhaps a type you've requested, or perhaps something new that's recommended based on your taste.
Sudden Coffee's offerings are live right now, so you can give it a shot, so to speak.
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All of a sudden, food and coffee will start to take priority over your essays.
Some farmers and researchers suggest that climate change may be the root cause of the sudden advance of coffee rust this season.
Sudden makes instant coffee that the company claims is "better than fresh Starbucks" – backing it up with what they say was a blind test in which 8 of 10 coffee drinkers chose their instant stuff.
Dimensions, weight and page count rise precipitously, and all of a sudden you've got coffee table books that threaten your coffee table.
I would be excited by the sudden prospect of decent coffee if I were Martin too.
In my bit of the capital, Clapton E5, amazed street corner conversations about the sudden glut of laptop coffee shops and shabby chic restaurants occur daily among we old-timers.
A new financial reform law was approved in the US at the end of last week, which campaigners hope will help curb the kind of speculation that last month was blamed for a sudden 20% jump in coffee prices as hedge funds rushed to cover their positions taken in the hope that prices would fall.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com