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Who knew there were such outfits?
In the 1930s, such outfits were probably made by hand.
Pretty much every major city now has one, two or three such outfits – all readily Googleable.
But that unpopularity now makes such outfits more valuable as fewer of them remain.
Now there are more than forty such outfits, from Alarm Will Sound to Wet Ink.
Such outfits request phlegm and a cheque, and in return post back a gratifyingly exciting ancestry.
And yet showing such outfits on the runway requires a knack.
Such outfits know that they can spread the word over fertile ground.
And beneath their maverick exteriors, such outfits are reassuringly obsessed with cost control.
A handful of such outfits are beginning to offer courses on the region itself.
Organisers can purportedly inject a dose of youthful dynamism into such outfits.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com