Words such as "fairness" and "equality" and "freedom" and "opportunity" are used by every party.
Jonathan Haidt talks of the emotions that underpin our moral grid, such as fairness, liberty, authority, loyalty, purity, sanctity.
Another strand emphasizes different ideological dispositions on issues such as fairness, equality, and the role of government.
One of O'Brien's themes is that most voters see values such as fairness though the prism of welfare.
A behavioral analysis suggests that knowledge sharing in private-collective innovation is not only affected by material incentives, but also by social preferences such as fairness.
But they had few other virtues; in fact, it was the practice of niceness that helped to keep other values, such as fairness, at bay.
The tax experts were asked to measure all fiscal changes in the budget against six principles such as fairness, simplicity, supporting growth and stability.
But cooperation on details should not mean the surrender of basic principles, such as fairness in the way sacrifice is demanded.
It begins with a high school player being allowed to think he is bigger than his team, his opponents, bigger than concepts such as fairness and respect.
"British values" has unfortunately often ended up sounding like an impertinent appropriation of universal human values such as fairness, tolerance and the like.
The official response from the president, Jean-Claude Juncker, was full of bland words such as fairness, respect and hope for "good results".
