And, if we're to do that successfully, we have to ensure that our workforce mirrors our customer base.
"If we don't deal with this influencer issue successfully, we will have very difficult challenges ahead of us," he said.
To understand why CSR and sustainability initiatives often fail to scale up successfully, we interviewed 30 chief sustainability officers (CSOs).
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While businesses have moved online successfully, we haven't yet figured out to create a digital labor movement.
If we want to scale or replicate a programme successfully we need to know why something worked, what the ingredients for success were and in which contexts.
If climate change is to be tackled successfully, we need a new framework in which governments, business and consumers each play their part.
But we knew if we were going to do this successfully we were going to have to expand the definition of what they meant".
My point here is not to criminalize their use, but to point out how easily and successfully we can substitute for them, in every case with better results.
But if we respond to these challenges successfully, we can not only manage the risks of climate change but also boost prosperity and wellbeing in many other ways.
For any intervention to be scaled successfully, we need to measure it: we need to know what worked, where, when, why and in what circumstances.
