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While the Volt represents only a small investment in Chevrolet's overall strategy and many experts say it's nowhere near ready, the way Chevy executives talk about it has turned it into a powerful, successful word.
These included primarily the SLF, inferior longitudinal fasciculus, cingulum, and also the corpus callosum, i.e. an extensive white matter network that is necessary for successful word production.
A successful word is one that the reader won't trip over too hard.
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My point here is that there's not just one thing you can do to enable successful word-of-mouth.
Fortunately for literature lovers, some of the finest writers ever have given us some of the most successful words ever.
Mr. McWilliams caught the crest of the wave of the personal-computer revolution with his highly successful "The Word Processing Book: A Short Course in Computer Literacy" (Prelude Press, 1982).
Words like "googol" and "scofflaw" challenge Mr. Metcalf's belief that successful new words tend not to be conspicuous or bizarre.
More successful was Words and Music (1948), which had Tom Drake and Rooney playing famed composers Richard Rodgers and Lorenz Hart, respectively.
"Google never knew how successful key words would be.
If your toy sales are successful, local word-of-mouth becomes invaluable.
Strayed's book has been successful, largely by word of mouth, partly because it reflects a truth we recognize.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com