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For behaviours, psychological mechanisms such as imitation of successful behaviours, role modelling and social comparison may explain contagion.
For spread of information and behaviours, psychological mechanisms such as imitation of successful behaviours, role modelling, social comparison and selection of contacts can be drivers of contagion.
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Techniques to prompt self-monitoring and rewarding successful behaviour were acceptable, but had limited success in this community setting.
That said, knowing more about the experience of other companies – particularly industry peers – can provide a good steer as to the potential commercial outcomes from a successful behaviour change programme.
Members are helped to self-understanding and more successful behaviour through mutual examination of their reactions to persons in their daily lives, to each other, and to the group leader in an emotionally supportive atmosphere.
As a brand, whether you are trying to motivate behaviours or sell products, you need to start by asking "what's in it for my customers?" Although vital, the question is an overlooked and under-explored component of successful behaviour change and marketing.
It is significant that the Naiyāyika calls the volition leading to successful behaviour 'samvādi pravṛtti', literally meaning coherent volition.
One obstacle to delivering successful behaviour change interventions concerns the silos between different stakeholders in the energy system and their limited collaboration.
The Queensland P. fimbriata specimens generally repeated successful behaviour and switched if the first try was unsuccessful, irrespective of which option (leap and then swim or to swim only) the testers chose as "good" for each specimen.
Alternatively, there may be an exploratory phase early on, corresponding to an individual monkey's unsuccessful manipulations, prior to their option choices being biased by the successful behaviour of conspecifics.
The difference between naïve and pre-trained animals suggests that elements of the pre-testing procedure might contribute to successful behaviour, an observation that runs against Taylor et al's [8] interpretation that analogical reasoning (i.e., generalising from using tools for food retrieval to using them to retrieve other objects) can be inferred from sequential tool use.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com