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Asked by Marr how confident he was of success on a scale of one to 10, Smith said: "Ten, absolutely".
It measures one corporation's success on a very unusual yardstick.
It is, as one critic put it, "success on a Ricky Gervais scale".
The idea of being served success on a plate seems a good one.
The plan is, of course, to take MiR's successful technology global, hopefully recreating its success on a larger scale.
It's one that I have just practised with great success on a two-week break to the USA.
Others have seen success on a smaller scale.
Prowess at table tennis, of course, has little, if any, correlation to success on a mound.
But that could lead to the League repeating its regional success on a national scale.
"Shrek" built its success on a strong opening followed by word of mouth.
But success on a variety of campuses, he said, "changed the way I've come to think".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com