Of course, Contently is hardly the only beneficiary of the fevered interest in content marketing, and is itself the beneficiary of the growing popularity and success of sponsored content and stories on sites like Buzzfeed.
While Google helps drive the success of other content providers, it is clear that the company will not shy away from entering what it considers "high-value" content areas, said David B. Yoffie, a professor at the Harvard Business School.
The key to the success of quality content is the marriage of deep data to empathetic storytelling, according to O'Leary, who writes in a report, out today: "We believe that buried inside the relationship there is the power to change the world.
The success of sponsored content depends on publishers delivering some value and relevance to their audience.
Currently, businesses are using Vidyard to manage the success of their content and target their most engaged users.
Actually, Europe's high rate of cellular telephone penetration highlights another opportunity for the success of Internet content and e-commerce in Europe.
Also, at the end of the day you don't know how much these services actually contributed to the success of your content.
"With the Brand Monitor acquisition, we complete the picture by adding conversation monitoring and advanced analytics – including sentiment analysis – both of which provide real-time feedback on the success of social content and creative initiatives.
In fact, he said it's what led to the company's success — traditional media wasn't able to "build on the success of that content and on the ability to fully monetize that audience," so anime fans had to move online.
Camp also says he feels comfortable leaving now because of the success of the content discovery service's redesign and rebranding at the end of last year, the fact that it recently crossed 25 million registered users (a nearly 5x increase from its user base when Camp and his investors bought the company back from eBay three years ago), and the strength of the current management team.
