It is psychologically easier to justify doing something and not succeeding than it is to do nothing and not succeed.
Whether it will succeed in doing that in a sufficient way to justify the +$10 million in venture capital it has raised to date, remains the question.
He wants to succeed and can justify why he does certain things, which hurt other people.
Overwhelmingly, though, greenwashing has succeeded, creating a complacent class of consumer able to justify just about any material want so long as it is "sustainable".
The French justified their actions in Cambodia by claiming to have succeeded to Vietnam's role as one of Cambodia's suzerains.
Suthep Thaugsuban and his backers among the military top brass, the Bangkok business community and senior palace advisers have not succeeded either in unseating Prime Minister Yingluck Shinawatra, or in provoking enough violence to justify military intervention.
First, as Joseph Henchman at the Tax Foundation, a non-partisan think-tank, puts it, even when a state succeeds in luring film crews, they rarely boost the economy or tax revenues enough to justify the costs of the incentives.
That is changing under the stewardship of new chief executive Ed Woodward, who has to justify his own position in a different way to the man he succeeded, David Gill.
Bores have succeeded to dragons.
It succeeds to some degree.
He may be right, but the same logic was used to justify Israel's previous two sustained assaults on Gaza, in 2012 and 2009, neither of which apparently succeeded in stemming rocket attacks for more than a short time.
