But Mr Matthews and Mr Sides cite another study that shows substantive coverage of the debate leads to substantive thoughts among viewers, whereas horse-race analysis causes a rapid deterioration of brain cells (or, at least, the formation of shallow opinions).
But some have posited that Bay is just making this schlock for the money, and that Bay is actually yearning to make more substantive, thought-provoking films if he wasn't so busy cranking out and planning Transformers sequels.
I did this painting early on, then worried the text to death mainly because Mitt really had no substantive thoughts, except a will to power.
The goal here is not gimmicks or gotcha, but is to make sure Treasury hears people's substantive thoughts on TARP, even the ones that my limited time will not allow me to ask directly.
"Substantive, thoughtful, moderate discussion is pushed aside".
Some of the words that characterize this filmmaker's work and brand are engaging, substantive and thought-provoking.
Hillary Clinton, permanently punctilious, has done everything right: She put her HQ in Brooklyn, hired savvy digital/social/big data nerds, raised a ton of dough, gave substantive, well-thought-out speeches and flooded early primary and caucus states with organizers.
Advisers felt the need to show that there is a substantive body of thought behind Miliband's plans to create a fairer economy.
