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Companies are involving the stars they hire in substantive product and advertising decisions to counter intensifying consumer skepticism about the motivations and trustworthiness of celebrity endorsers.
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"These were feel-good, not substantive ads, indistinguishable from product ads," Mr. Hollihan said.
New research suggests they are the product of substantive differences between the brains of young people and those of adults.
"Detroit is on the offensive again and it's for very substantive reasons - good product, competitive costs, and improving brand reputation," says Guggenheim car analyst John Casesa.
Linda Ricci, a spokeswoman for the White House Office of Management and Budget, said: "Our rules are a product of serious, substantive work with lots of scientific analysis.
Gerald Boyd, deputy assistant secretary for OST, says that EM often performs field tests of off-the-shelf technology but that in most cases, the product has already undergone substantive testing and peer review elsewhere.
New adherents came to New Age thought through a production line of crank diets and crystal healing products, rather than any substantive politics of the self.
Most of the people I know in Silicon Valley are hard-working, substantive and dedicated to building their products and business.
In the same hearing, Cotton used some of his other time to question if states and localities that run elections should avoid Kaspersky Lab's security products but received no substantive response.
The second imperative, communism, says that the substantive findings of science are the products of social collaboration and therefore belong to the community, rather than being owned by individuals or groups.
Second, through limiting the availability of policy instruments available to governments (substantive constriction) including those pertaining to advertising restrictions, mandatory product labelling and product content disclosures.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com