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Now stop worrying and enjoy your life", broke the advertising code on the grounds of substantiation and truthfulness.
Moreover, the presumption-of-truthfulness instruction itself is constitutionally defective.
The advert allegedly breached two clauses of the Committee of Advertising Practice code: "substantiation" and "truthfulness".
Is this an issue of truthfulness?
Credibility is the public-relations version of truthfulness.
On screen, however, his statements lacked any semblance of truthfulness.
"This is not a case where there is room for argument about degrees of truthfulness.
Many people, she says, base assessments of truthfulness on irrelevant factors, such as personality or appearance.
The values of truthfulness and kindness dominate Forster's later thinking.
Nina's first act of truthfulness cuts to the very heart of her marriage.
The norm of truthfulness is relaxed.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com